TV & Video - Yahoo News Search Results
TV's Untapped Potential As A Digital Business
In this column over the last two years, I have talked about a wide range of ideas – the need for marketers to embrace change management, the rise of the marketing cloud, and perhaps the most broad reaching, my thoughts about Yahoo!, Facebook, and the post-digital era that we are now in. As I have been observing and saying, the strategy that marketers are wrestling with now is no longer about how ...
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